Microsoft to Data-Mine Facebook & Twitter
Microsoft has cut non-exclusive deals with both Facebook and Twitter for Bing to search their real-time data feeds. Google has followed suit at least with Twitter, but Facebook is the prize because it has like 40 million updates a day from its 300 million users. Not all Facebook updates will be searched by Bing, however, only the ones made available to the wider public. Facebook, where Microsoft has an equity stake, will apparently provide users with a numbers of new tools to do so. It is unclear how much Microsoft is paying. The Twitter integration is already in beta. The deals suggest that Twitter, which has raised $155 million in venture capital, will see its first revenue since ads will follow. Terms were not disclosed.
Microsoft’s stake in Facebook may give us some interesting tools for searching Facebook in the near future.