Tag Archive for 'Competitive Intelligence'

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Surveillance as a Legitimate Competitive Intelligence Tool

A survey in Britain and the United States found that eavesdropping in public places was common. Nearly two out of five British professionals (35 per cent) and 34 per cent of Americans surveyed said they had caught sight of other people’s sensitive company documents.

Information exchanged during supposedly private business conversations were also used by others for their own advantage, according to survey findings.

The survey, TWO THIRDS OF TRAVELLING BRITS HEAR CONFIDENTIAL BUSINESS INFORMATION LEAKED BY FRAZZLED BLACKBERRY GENERATION, has an obvious bias. Regus Group plc, the company that commissioned the survey, sells virtual offices, and meeting rooms to clients on a contract basis. Regus caters to small businesses, large companies with few representatives in a given location, and frequent travellers. However, the results seem to match my experience regarding the behaviour of many business people.

If you conduct business in inappropriate places, then expect somebody to listen in on what is transpiring. If you work on company documents in public, then expect somebody to look over your shoulder. Conducting business in public makes surveillance of your activities legal and ethical. If the guy sitting at the next table in a restaurant reports to a competitor what he sees and hears during your business meeting, don’t complain, you gave away the information, and a competitor will use it to advantage.

Dumpster-diving in the Digital Age

Dumpster-diving — going through trash bins in hopes of finding paper records with valuable information like customer names or future product plans — is alive and well in the age of USB flash drives and portable music players.

An excellent article from Robert L. Scheier in Computerworld, on Monday, December 17, 2007 entitled, Dumpster-diving for e-data, discusses the risk factors and offers some solutions.

Popular Mechanics offers advice on how to destroy hard drives.

Competitive Intelligence, French Style

The French have a reputation for aggressive intelligence operations to support their economic and industrial needs. They are acting in their own interests, as Charles de Gaulle said, “The French do not have friends. We French have interests.” . Their actions have a historical precedent as you can see from some of the previous articles about the French during the Industrial Revolution.  A review of recent history further explains the French approach to Competitive Intelligence.

Continue reading ‘Competitive Intelligence, French Style’

Finding Employees with Google

If you need to interview current or former employees of a company for competitive intelligence or investigative purposes, then Google is the first resource to consult.

This simple search will help you find employees of a given company:

Acme Company “employed by” OR “work for”

This might be tedious to sort through the results as ” work for” may turn up a lot of irrelevant hits. Try this with IBM as the company name and you will see what I mean.

To find references to a person’s employment try this:

“john smith” “employed by” OR “work for”

With either of these searches you might want to add a country, province, or city to limit the number of hits returned.

Spread FUD Not Propaganda

An excellent article at Knowledge Is Power about using a blog to spread FUD (fear, uncertainty, doubt) about competitors and manage the spin on news about its rivals while usually reporting positively about your own employer.

Another post about Black PR defines this as distinct from a disinformation campaign.

Secrets are Secret, unless you work in the UK Cabinet Office

By now you have heard of the secret intelligence files left on a commuter train in England.

Keith Vaz MP, chairman of the powerful Home Affairs select committee told the BBC: “Such confidential documents should be locked away…they should not be read on trains.”

This should be a reminder to the private sector regarding trade secrets.

Trade Secrets

A trade secret is not protected by a Patent, Trademark, or Industrial Design. A trade secret is confidential and proprietary information that you protect because of its commercial value and the competitive advantage that it produces for your company.

Competitive Intelligence

Exposing a trade secret in public by working on a critical document on an airplane, leaving a trade secret on a commuter train, or exposing it in an proposal, may eliminate the confidential nature of the data, and once you do that, you have, by definition, given up protecting it, therefore, it is not a trade secret that you can claim as proprietary — your former trade secret moves into the public domain for all to see and use.

As a competitive intelligence practitioner, I often find former trade secrets loose in the public domain due to irresponsible security practices. If the owner does not protect the trade secret, it ceases to be confidential and proprietary data, and is likely to become somebody else’s competitive advantage, or worse still, it might become a standard practice for an entire industry.

Falling Victim to Competitive Intelligence

Avoid Undue Diligence like the Plague

June 2, 2008

Due diligence is the verification of information given to an investor by a startup in contemplation of a potential investment. Undue diligence, the solicitation of information for competitive reasons…

You are more likely to fall victim to the services of a competitive intelligence expert…

Don’t respond to RFPs unless you are in a commodity business…

This article illustrates how the simple approaches to gathering competitive intelligence data often lead to success even when the target is suspicious of your intent. Sour-grapes and self-pity are no substitute for vigilance and competence. The author of this article did not understand what constitutes a trade secret and a competitive advantage.

Don’t be Sloppy with Metadata or You’ll Get This

Kroll’s sleuths are more Clouseau than Columbo

Inspector Clouseau is alive and well, and he works for Kroll Associates, the corporate spies who are supposed to specialise in finding, and keeping, company secrets.

…in fact, it is so boring that after downloading it I took to reading the ‘metadata’ concealed with the electronic document that tells you who wrote the report, why and when.The results were considerably more interesting than you might imagine. The report’s ‘properties’ field listed three Texas-based oil and gas exploration companies and the names of seven men – none of which has anything to do with the North Carolina Highway Patrol. What is more, the subject line mentioned the term ‘due diligence investigation’, which is corporatespeak for the type of inquiry often carried out by firms like Kroll when a company is considering a takeover.

Finding Corporate Owned Internet Domains

I was recently asked how to find the domains owned by a particular company. Here is what I recently unearthed on this topic.

Whois

You can still search RIPE (Regional Internet Registry for Europe), which contains registrations for most of the European countries. The US server at InterNic no longer allows this.

Databases

Domain Names database on Dialog includes information on registered domain names with Top Level Domains (TLD) of COM, NET, ORG, BIZ, and INFO as well as those that use country codes, e.g., AT. it can be searched by owner name. This database was last updated in September 2004.

DomainTools offers a rather expensive solution which is like an updated version of the Domain Names database. According to their web site:

…currently indexes all domains in the .COM, .NET, .ORG, .INFO, .BIZ, and .US TLDs. That is 103,042,578 domains as of today. In addition to indexing every active domain, it also knows about the 334,835,604 inactive domains that have been registered and deleted since the early days of the Internet. Great names are deleted daily so it is important that we keep track of them.

The partial word searching ability of Name Intelligence is unmatched by any other engine. We allow more options and faster results then anything else on the market and we continue to add new functionality monthly. In an information world a company can only focus on so many problems at one time. We dedicate our time to making domain searching faster and more efficient so our partners can dedicate their time to their own core technologies.

Every month Name Intelligence actively probes every domain name in its search engine to figure out the domain’s status. Our search results not only reflect active and deleted domains but domains with websites or not. We have taken searching for domains very seriously.

… DomainTools has leveraged the power of its Registrant Search engine to provide notifications whenever a person or company registers a new domain, has one transfered to them, or transfers a domain out of their control.

They report on two Richard McEachin names for $57. When I search on Scarborough, the city for the registrant address, it finds two records for one domain for $57. When I add Canada as a limiter, they says they have no reports.

Searching the name McEachin returned 248 records in 147 domains and a report cost of $147. When I add Canada as a limiter, they again say they have no reports. When I search on Scarborough, the city for the registrant address, it finds four records for one domain for $61.

Not exactly what I call a stellar performance.

Proxy Registrations

Many domain registrants are now are concealed by registrars such as Domains by Proxy.

Inter-Corporate Onwership Searching III

The Inter-Corporate Ownership data produced by Statistics Canada contains information on the structures of Canadian enterprises. It provides the names of all holding and held companies (both domestic and foreign) in Canada and their respective ownership percentages.

The information is collected by Statistics Canada under the Corporations and Labour Unions Returns Act (CALURA) and is supplemented with information from international publications. In 1998 the act was amended to remove the labour unions component (Part II), leaving Part I of the Act unchanged. The revised Act, named the Corporations Returns Act, is equivalent to CALURA part I.

All the reporting companies must have gross revenues of at least 15 million dollars or assets exceeding 10 million dollars.

The updated data is reported quarterly. This data is the most accurate, timely, and complete data on inter-corporate ownership in Canada. It also provides detailed information of multi-national enterprises that have some component in Canada.


Inter-Corporate Ownership Searching II

Corporate Affiliations

The Corporate Affiliations database appears on LexisNexis and Dialog. It can also be purchased as directories and on CD. According to the Dialog Bluesheet, it covers about 184,000 U.S. and non-U.S. companies. This includes private and public companies, both parents and their subsidiaries and major divisions. All major U.S. domestic and international stock exchange listed companies are included. U.S. privately held companies must have reported annual sales in excess of $10 million and foreign privately held companies must have reported annual sales in excess of $50 million to be included in the database. Each record includes the executive names, director names, corporate family hierarchy. Net worth, total assets, and total liabilities sometimes appear in the record.

I have never found this resource particularly useful because it has a high threshold for inclusion of companies. It is also US-centric. It shines for researching large enterprises with a large component in the U.S.A..

Inter-Corporate Ownership Searching I

Finding how your subject company fits into a large enterprise structure may turn into an avocation with some companies, but I’ll tell you how to get started.

Begin by understanding the terminology, then in the case of Canada, realize that you will have difficulty recognising interlocking boards as you may not search corporate filings by director name. This leaves you with the immediate subject company as your starting point.

Typically, I start with Dun & Bradstreet Canadian Market Identifiers (DMI). The advantages of the DMI databases (there are several DMI databases) are the number of companies in the database (over 1.2 million), and no sales or asset threshold for inclusion in the database.

The most useful fields in this database are the Dun’s Numbers for the company and its Parent and Ultimate Domestic Parent. This identifies three levels of the overall enterprise to explore in one record. You will have the information on the subject company, and further searches will identify its immediate parent and the ultimate domestic parent.

I then search the D&B Who Owns Whom database for the Ultimate Domestic Parent to identify the foreign parent if one exists. If I find an Ultimate Global Parent, then I determine what my record cost will be by listing the companies in the family tree. Usually, I end up paying the lowest amount as there will be 25 or fewer companies in the family tree. I have never had to pay the full record cost because I have never come across an enterprise family with over 200 member companies.

Intelligence Analysis

If you have to complete any kind of intelligence analysis, then these titles are necessary reading.

A re-print of Heur’s classic, [asa link]B0016OST3O[/asa]. This is about the dangers of cognitive biases and how to avoid them. It also contains the best explanation of Analysis of Competing Hypotheses that I have ever read.

Clark’s [asa link]156802830X[/asa]. This is about target modeling, organizational analysis, as well as quantitative and predictive techniques.

Lowenthal’s [asa link]1933116021[/asa]. The third edition of Intelligence represents a major revision. I think the best features of the third edition are a more integrated, and comparative analysis of the of intelligence services in Britain, China, France, Israel, and Russia, and for just for me, the author included a new list of acronyms.

l’Ecole de Guerre Economique

I asked Guy Gweth what he valued most from my time at School of Economic Warfare of Paris (EGE). His answer is quite enlightening. The school assumes that the competitive situation will be asymmetrical (weak France vs. strong adversary) and that the U.S.A. is the chief adversary with China and Asia on the horizon as future adversaries. This does not represent anything unusual or unwise on France’s part.

However, the name of this school, l’Ecole de Guerre Economique, should make you wonder if this is just another Competitive Intelligence (CI) school or not. Continue reading ‘l’Ecole de Guerre Economique’

Competitive Intelligence Destroying the CIA

I don’t know the true origins of this “story”, but it is interesting.

Corporate Spies Killing The CIA

May 8, 2008: The CIA is having a growing problem with their analysts and spies being recruited away by corporations. One unpleasant, for government intelligence agencies, development of the last few decades has been the growing popularity of “competitive intelligence” (corporate espionage.) It’s a really big business, with most large (over a billion dollars of annual sales) corporations having separate intelligence operations. Spending on corporate intel work is over $5 billion a year, and is expected to more than double in the next four years.

The corporate recruiters have a pretty easy time of it, as they can offer higher pay, better working conditions and bonuses. The U.S. government is fighting back, at least on the bonus front. The big innovation is an old corporate one, “performance-based compensation.” Government employee unions usually fight this sort of thing, because it makes too many union members look bad. But there is no union at the CIA, and most other intel agencies. So the Director of National Intelligence is implementing a number of new personnel practices, in order to make it more difficult for corporate intelligence operations to recruit government operatives.