Masquerading as an independent blogger might seem like an easy way to gather some intel, at least until you are exposed as this guy was.
Corporate Blogger, or Corporate Espionage?
Doug Cantwell, a Boeing spokesman who attended a recent industry symposium as an “independent blogger.” By passing himself off as a blogger — and not as a Boeing employee — Cantwell stirred up a controversy that could have serious implications for both companies that want to experiment with social media — and for reporters who work in the new medium.
your job will be much harder when you have to persuade someone that, yes, your blog is a legitimate, independent news outlet and no, you’re not masquerading as a reporter for the purposes of collecting intel, corporate or otherwise.
when traditional journalism jobs — particularly in newspapers — are rapidly disappearing. A venture like Defensedialogue.com, it seems, opens the door to more cynical operators who are willing to blur the lines between journalism and other lines of business.