Getting Advance Knowledge of New Products

Companies operating in the U.S. often file ‘Intent-To-Use’ applications for trademarks and thereby disclose the names and descriptions of forthcoming products and services six months before the product launch. Extensions of up to two years are sometimes granted if the launch process becomes bogged down.

Searching the Trademark Electronic Search System (TESS) of the U.S. Patent & Trademark Office will find the ‘Intent-To-Use’ applications.