The following is an excellent article about Competitive Intelligence that appeared in yetserday’s Globe and Mail.
Even the smallest of operations can scout out the competition, and the results can be vital
This is competitive intelligence, and Jonathan Calof, a professor at University of Ottawa’s Telfer School of Management and a leading CI expert, says it’s widely misunderstood.
Perhaps the biggest misconception is that competitive intelligence is too complex and expensive for small businesses to undertake. In fact, most CI techniques cost nothing but time, and the findings are vital to small business success, especially in tough times.
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