Competitive Intelligence and Multitasking

I often analyse job ads when looking at a target company and one type of ad raises a red flag indicating poor management.

Whenever I see an employment ad for a person who can multitask, I know the poor soul who gets the job will have an inept and incompetent boss — a boss who does not have a broad view of his firm’s operational requirements and goals. Multitasking might be fine for computer systems, but it is a stupid concept to apply to people.

This manager does not see enough of his operation to understand what efforts need coordinating in harmony with resources at his disposal. Without a broad overview, he cannot hope to prioritize  and redirect his resources according to the constraints that commitments of his resources place on operations. He just wants people to multitask!

This manager, operating with blinders on, will never identify critical resources and prioritize the rapid redeployment of key people. He will not function well in an environment where resources must be shared. He will not enjoy the success that truly maximizing the use of his resources would bring. He will just vainly look for another poor soul who can multitask better.

When I see this type of ad, I know that I have found a weakness in the opposition’s organisation.

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