Competitive Intelligence Doctrine & Diplomacy

Competitive Intelligence is more than research skills. It is communication and diplomacy. It is about building mass support for what must be done.  If you read Crossing the Chasm from the perspective of selling an approaching disruptive reality, then you will enhance your ability to identify those who will accept your bad news and support it.

Competitive Intelligence is also about project management. One must understand what military doctrine calls Economy of Force and Concentration of Force. In Competitive Intelligence projects, your reserves are the time buffers added to non-critical tasks to prevent impeding the critical work without adding waste. Critical Chain : A Business Novel represents a good primer to critical chain project management methodology. This methodology is particularly applicable to Competitive Intelligence projects.

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