Franchises identify themselves in the marketplace by using a common name and trademark. Each user of the name purchases a franchise which allows the franchisee the right to use the name. This is where the fun begins.
The franchisee will be a company or partnership with rights to use the name. In Canada, the right to use the name will normally be filed as a Business Name Registration. This allows a person, company, or partnership to operate under a name other than his or its proper name.
Now imagine you have a franchise at 123 Main Street in some Ontario town or city. How do you distinguish it from all the other franchises using the same business name?
In Ontario, OnCorp will allow you to view a list of all the business name registrations along with the recorded addresses.
A mouse click in the check-box next to the registration with the correct address will get you the Business Name Registration, and that will tell you the name of the company or partnership that owns that franchise location.
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