An interesting study that found that 87% of data breaches are the result of incompetence and carelessness.
Another study shows that a large disconnect between the executives tasked with protecting customer data and marketing departments, which use the data for advertising purposes or share it with third parties.
a third of marketing execs said they don’t place any limits on the data they share with third parties, such as e-mail marketing agencies or online advertisers. By contrast, 75% of privacy officers believe that their companies limit the sharing of customer data.
These findings are a good reminder that asking questions will yield useful data that they shouldn’t divulge. It’s all in how you ask the question.
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