Fears over advert system privacy
Online advert system Phorm could make the net less secure and breaches human rights, the service’s creators have been told.
BT, Virgin and Carphone Warehouse have signed up to trial Phorm.
Phorm works by connecting a users’ web surfing habits to a series of advertising channels in order to target adverts.
Keywords in websites visited by a user are scanned and connected to advertising categories, and then matched to particular adverts.
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