An article about Online Reputation Monitoring for Competitive Intelligence has let the cat out of the bag — there are investigative tools to get more from the Internet than you will find with simple search strings.
There are tools for searching Google to uncover details about your company that you would never think of publishing freely, tools for searching social networks to locate competitive intelligence information from employees or ex-employees, tools for digging into content to locate copyright materials and tools for conducting linguistic scans for flagging up dirty words associated with your products or derogatory associations with your brand.
Might want to add this one to the “The Investigator’s Internet Tool Kit” http://reputationhq.com !
- jeff