The following press release came across my desk yesterday. It illustrates how CI has become the domain of large corporations, maybe it always was. It is the large businesses that can afford the specialised personnel to fill the roll of CI professional.
CHAPEL HILL, N.C., Jan. 24 /PRNewswire/ — Competitive Intelligence
groups have a tough job…Specific best practices are revealed in Managing the Competition:
Turning Competitive Intelligence into Strategy, a compelling benchmarking
study conducted by Best Practices, LLC…Download a complimentary study excerpt at http://www3.best-in-class.com/rr904.htm.
The study presents provocative sharing compiled from surveys and in-depth interviews with 29 top CI executives at such world-class companies as AstraZeneca, IBM, Merck, GlaxoSmithKline, Kodak, Eli Lilly and Abbott Labs…A brief sampling of harvested insights and best practices include:
One benchmarked executive explains that CI analysts at his organization must develop executive recommendations beyond pure data analysis. This kind of accountability led to more empowerment of the CI team as company members are more likely to use competitive information if it is readily available.
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