A growing proportion of our research is directed at reputation management efforts. It is very easy for someone to put up a Web site or Blog that libels a company or person anonymously.
I found two excellent articles about companies that claim to erase, or at least push lower in the search engines results, negative comments about a company. The first, is on an MSNBC Blog called The Red Tape Chronicles and the second is on Forbes.
I have no idea about the effectiveness of these services, but they represent an interesting concept.
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