If you don’t make use of Blogs in your Competitive Intelligence research you are missing out on a potential source of vital information. However, you must learn to deal with the high noise to signal ratio.
Blog research, at its best, is primary research as you are reading the original author. Blogs vary in quality, content, and accuracy. You need to evaluate what you find quite carefully. On the other hand, they are a superb source of gossip and rumours, which you will have to substantiate or carefully evaluate. Of course, once you find a relevant Blog it will lead you to others that may be relevant. Just follow the links, blogrolls, and tags.
Here is my list of Blog search engines:
Technorati Sphere Icerocket Google Kinja Livejournal Blogpulse Findory Blogdigger Feedster Plazoo Bloglines Bloogz Xanga Tailrank Clusty
Here is my list Blog-related sites useful for finding CEO or Executive Blogs:
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