Surveillance as a Legitimate Competitive Intelligence Tool

A survey in Britain and the United States found that eavesdropping in public places was common. Nearly two out of five British professionals (35 per cent) and 34 per cent of Americans surveyed said they had caught sight of other people’s sensitive company documents.

Information exchanged during supposedly private business conversations were also used by others for their own advantage, according to survey findings.

The survey, TWO THIRDS OF TRAVELLING BRITS EAR CONFIDENTIAL BUSINESS INFORMATION LEAKED BY FRAZZLED BLACKBERRY GENERATION, has an obvious bias. Regus Group plc, the company that commissioned the survey, sells virtual offices, and meeting rooms to clients on a contract basis. Regus caters to small businesses, large companies with few representatives in a given location, and frequent travellers. However, the results seem to match my experience regarding the behaviour of many business people.

If you conduct business in inappropriate places, then expect somebody to listen in on what is transpiring. If you work on company documents in public, then expect somebody to look over your shoulder. Conducting business in public makes surveillance of your activities legal and ethical. If the guy sitting at the next table in a restaurant reports to a competitor what he sees and hears during your business meeting, don’t complain, you gave away the information, and a competitor will use it to advantage.

Dumpster-diving in the Digital Age

Dumpster-diving — going through trash bins in hopes of finding paper records with valuable information like customer names or future product plans — is alive and well in the age of USB flash drives and portable music players.

An excellent article from Robert L. Scheier in Computerworld, on Monday, December 17, 2007 entitled, Dumpster-diving for e-data, discusses the risk factors and offers some solutions.

Popular Mechanics offers advice on how to destroy hard drives.

Identity-theft Protection for Canadians

You don’t have to spend $100 to $200 a year to defend yourself from identity theft at the level of protection that a paid service offers. You can do almost everything the services do, for free.

DIY Identity-theft Protection: A 12-step Program

Three Dimensions of Note-taking

Steve Osborne’s article, Ultimate Note-Taking: Capture Text, Audio and Visual Notes, provides some good pointers on taking good notes using audio, images, and handwritten notes.

Competitive Intelligence, French Style

The French have a reputation for aggressive intelligence operations to support their economic and industrial needs. They are acting in their own interests, as Charles de Gaulle said, “The French do not have friends. We French have interests.” . Their actions have a historical precedent as you can see from some of the previous articles about the French during the Industrial Revolution.  A review of recent history further explains the French approach to Competitive Intelligence.

Continue reading ‘Competitive Intelligence, French Style’

Honey, I Fired The Employees

Working from Home

More than a decade ago I fired the employees and got rid of the office downtown. Computer and telecommunication technology makes the “office” a nearly obsolete concept for many information workers.

Why I work from home:

  • I only have to correct my own mistakes
  • I can play jazz, Beethoven, or blast out Eye of the Tiger –nobody cares!
  • No commute, no huge gas & parking bills
  • I can get to work early, or not
  • I can work late, or not
  • I can use Dovorak on a QWERTY keyboard — nobody cares!

Finding Employees with Google

If you need to interview current or former employees of a company for competitive intelligence or investigative purposes, then Google is the first resource to consult.

This simple search will help you find employees of a given company:

Acme Company “employed by” OR “work for”

This might be tedious to sort through the results as ” work for” may turn up a lot of irrelevant hits. Try this with IBM as the company name and you will see what I mean.

To find references to a person’s employment try this:

“john smith” “employed by” OR “work for”

With either of these searches you might want to add a country, province, or city to limit the number of hits returned.

Researching University Students

Tamara Thompson’s excellent article on gathering information about university students in the USA illustrates how a real researcher goes about doing what some call a Deep Web Search.

The last link in the article shows how to find student directories at US and Australian universities. In Canada, a Google search for intitle:student inurl:directory site:ca seems to work best.

Spread FUD Not Propaganda

An excellent article at Knowledge Is Power about using a blog to spread FUD (fear, uncertainty, doubt) about competitors and manage the spin on news about its rivals while usually reporting positively about your own employer.

Another post about Black PR defines this as distinct from a disinformation campaign.

Secrets are Secret, unless you work in the UK Cabinet Office

By now you have heard of the secret intelligence files left on a commuter train in England.

Keith Vaz MP, chairman of the powerful Home Affairs select committee told the BBC: “Such confidential documents should be locked away…they should not be read on trains.”

This should be a reminder to the private sector regarding trade secrets.

Trade Secrets

A trade secret is not protected by a Patent, Trademark, or Industrial Design. A trade secret is confidential and proprietary information that you protect because of its commercial value and the competitive advantage that it produces for your company.

Competitive Intelligence

Exposing a trade secret in public by working on a critical document on an airplane, leaving a trade secret on a commuter train, or exposing it in an proposal, may eliminate the confidential nature of the data, and once you do that, you have, by definition, given up protecting it, therefore, it is not a trade secret that you can claim as proprietary — your former trade secret moves into the public domain for all to see and use.

As a competitive intelligence practitioner, I often find former trade secrets loose in the public domain due to irresponsible security practices. If the owner does not protect the trade secret, it ceases to be confidential and proprietary data, and is likely to become somebody else’s competitive advantage, or worse still, it might become a standard practice for an entire industry.

Tombstoning Still Works

B. C. man uses stolen identity to amass $1M

Went By ‘Zino’; Police uncover his crimes when ‘man purse’ stolen
Rob Shaw, Canwest News Service Published: Thursday, June 12, 2008

VICTORIA - For the past 17 years, “Zino” has lived a seemingly ordinary life in Saskatchewan and B. C. By the age of 40, he had bought houses, opened bank accounts and collected credit cards. His real estate holdings across B. C., and more than 14 credit and bank cards, gave him assets and credit in excess of $1-million.

The only problem — “Zino” does not exist…

Mr. Nardi’s real name contained a long history of contacts with police. And so the identity of “Zino” gave him a clean slate from which to travel and accumulate assets unnoticed

Investment Dealers Association Replaced

The Investment Industry Regulatory Organization of Canada (IIROC), a self-regulatory body, replaces both the 90 year old Investment Dealers Association and Market Regulations Services Inc. as the single overseer of the integrity of debt and equity trading in Canada.

The Investment Dealers Association the IDA had regulated member firms in the brokerage business as well as fixed-income trading and Market Regulations Services Inc. conducted market surveillance.

Falling Victim to Competitive Intelligence

Avoid Undue Diligence like the Plague

June 2, 2008

Due diligence is the verification of information given to an investor by a startup in contemplation of a potential investment. Undue diligence, the solicitation of information for competitive reasons…

You are more likely to fall victim to the services of a competitive intelligence expert…

Don’t respond to RFPs unless you are in a commodity business…

This article illustrates how the simple approaches to gathering competitive intelligence data often lead to success even when the target is suspicious of your intent. Sour-grapes and self-pity are no substitute for vigilance and competence. The author of this article did not understand what constitutes a trade secret and a competitive advantage.

Don’t be Sloppy with Metadata or You’ll Get This

Kroll’s sleuths are more Clouseau than Columbo

Inspector Clouseau is alive and well, and he works for Kroll Associates, the corporate spies who are supposed to specialise in finding, and keeping, company secrets.

…in fact, it is so boring that after downloading it I took to reading the ‘metadata’ concealed with the electronic document that tells you who wrote the report, why and when.The results were considerably more interesting than you might imagine. The report’s ‘properties’ field listed three Texas-based oil and gas exploration companies and the names of seven men - none of which has anything to do with the North Carolina Highway Patrol. What is more, the subject line mentioned the term ‘due diligence investigation’, which is corporatespeak for the type of inquiry often carried out by firms like Kroll when a company is considering a takeover.

GooFresh

GooFresh

Google offers a date-based syntax, but you can only access it via the advanced search, which limits your time options, or the date range: syntax, which uses Julian dates and is a bit difficult to use.

Goofresh is a way to search for sites added today, yesterday, within the last seven days, or last 30 days.